An example of coding, categorising and formulating themes
| Codes | Definition of codes | Subcategory | Category | Theme |
| Mixed food | Any reference to the combination of two or more types of foods items | Combination of food | Balanced diet | Description of healthy eating |
| Vegetarian plus non-vegetarian food | Any reference to the combination of vegetarian and non-vegetarian foods | |||
| Nutrients | Any reference to the combination of different nutrients such as carbohydrate, protein, vitamins and fibres | Combination of nutrients | ||
| Fruits | Any reference to fruits or fresh fruit juice, not the sugar-sweetened fruit juice such as brands like ‘Frooti’ and ‘Real juice’ | Fruits | Healthy foods | |
| Greens | Any reference to green leafy vegetables in specific such as spinach, collard and radish leaves, or in general such as ‘saag’ and ‘saag paat’ | Vegetables | ||
| Vegetables | Any reference to vegetables other than green leafy ones such as cabbage, cauliflower, eggplant and so on, but not uncooked radish, cucumber and carrot | |||
| Salad | Any reference to uncooked vegetables, especially carrots, cucumber and radish | |||
| Wheat | Any reference to whole wheat products wheat grains and whole wheat roti | Grains and legumes | ||
| Legumes | Any reference to legumes, cooked, fried or soup | |||
| Milk | Any reference to animal milk products | Meat and milk products | ||
| Yoghourt | Any reference to yoghourts such as lassi, curd (dahi) and plain yoghourt drink (mohi) | |||
| Fish | Any reference to fish such as fish soup, fish curry and fried fish |